Branding by definition is:
“The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”
Brand gives your business an image in the eyes of customers. Your brand distinguishes you from your competitors. Branding gets you the recognition, increases your business value, generates demand for your product/service, create trust for your company.